Lore brand kit — loreformac.com/brand-guidelines
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Everything here is lifted from the shipped app (v0.5.6, August 2026).
The page has the rules, the live creatures, and the recording stages.

The mark
  lore-mark-path.svg              the mark as one clean path (no filter) — use in video/print
  lore-mark-path-black.svg        same, black — only for a forced light surface
  lore-mark-goo.svg               exactly as the app draws it: four circles + goo filter
  lore-mark-white-2160.png        white on transparent, 2160²
  lore-mark-white-glow-1080.png   with its own halo, on black, 1080²
  lore-mark-512.png               on black, 512² (favicon master)
  lore-mark-64.png                white on transparent, 64² (as the notch draws it)
  lore-app-icon-1024.png          the macOS app icon — mark white on black in the squircle

Lockups (3840×2160)
  lore-lockup-white-on-black-4k.png        primary
  lore-lockup-periwinkle-on-black-4k.png   accent — mark takes periwinkle, wordmark stays white
  lore-lockup-black-on-light-4k.png        inverted — only when a light surface is forced
  lore-lockup-white-on-periwinkle-4k.png   marketing end card

companions/
  Stills from the same math the live creatures run: the blank one, base Lore,
  the six silhouettes, the sixteen named ones, and base Lore in all thirteen poses.

Quick rules
  Ground #0A0A0B (true black #000 only for the cold open). Text #FFFFFF. Muted #86868B.
  One accent: periwinkle #8F9FF5 — once per frame. The beam's nine colours only as light on a border.
  SF Pro, sentence case, 700 for headlines, −0.02em at display sizes.
  The mark drifts or is still — never rotated, spun, bounced or keyframed.
  The creature: two eyes, no mouth, eyes ≥ 24px, both eyes move together, blinks 70/40/130ms.
  Motion: cubic-bezier(0.32, 0.72, 0, 1) · ui 180ms (spring 400/30) · cinematic 350ms (spring 200/26).

Questions: tristen@loreformac.com
